2009 News Releases
November 10, 2009
Zita Allen, Communications
37 Subway ad campaign "Cut Private contractors, Not Public Services"
wins a Platinum Award in MarCom Awards 2009 competition
MarCom Awards judges select Platinum Winners for
their excellence in terms of quality, creativity and resourcefulness.
Council 37s Subway Ad Campaign Cut Private Contractors, Not Public
Services! has won a Platinum Award in the MarCom Awards 2009 competition
in the Publicity Campaign category. This is first time that District Council 37
has been a Platinum Winner, the top honor in this international competition.
37 is gratified by this award, which is a tribute to the unions firm commitment
to the power of communications to create and move a powerful message, said
Executive Director Lillian Roberts. We are especially proud because it honors
the members for their willingness to be part of this important publicity campaign
and to go the extra mile to help get the unions message out.
in conjunction with District Council 37s national union AFSCME, the subway
ad campaign was launched in May 2009 to spotlight a "shadow government"
of private contractors and outside consultants funded by $9 billion of New York
citys $60 billion budget. The message illustrated by photos of DC 37 members
on the job: Tell City Hall: Cut Private Contracts, Not Public Services!
Awards is an international creative competition that recognizes outstanding achievement
by marketing and communication professionals. The competition is administered
and judged by the Association of Marketing and Communication Professionals. Contestants
come from a wide range of national and international public relations organizations,
large universities and non-profits, and even Fortune 500 companies.
were almost 5,000 entrants from the U.S. and abroad in this years MarCom
Awards competition, with the prestigious Platinum Award going to those entries
judged to be among the most outstanding. MarCom Awards judges select Platinum
Winners for their excellence in terms of quality, creativity and resourcefulness.
Approximately 18 percent of entries, including the DC 37 subway ad campaign, received
As a Platinum Winner, the District Council 37 Communications
Department is listed alphabetically among the Platinum Winners on the MarCom Awards
website at www.marcomawards.com.
Awards news release accompanies this DC 37 news release. To view the award-winning
District Council 37 subway ad campaign, click
Council 37 is New York City's largest public employee union, with 125,000 members
and 50,000 retirees.